📖 内容分析
After conquering Southeast Asia, Chinese bubble tea giants like Mixue, Nayuki, and Heytea set their sights on Japan, aiming to replicate their aggressive, scale-driven playbooks. Instead, they hit an operational brick wall. Facing steep cost structures, ingrained consumer habits favoring mini-sized coffee, and a mature retail landscape, China’s high-speed "volume game" has faltered—forcing brands to reassess their global expansion tactics.